Make Up For Ever: Perfection in High-Definition

When one considers the concept of High-Definition or HD technology, detailed images with enhanced clarity come to mind. The idea of never before seen life-like movement and a picture sharp enough to see the very texture of a person’s skin on a screen seemed all so new and innovative at its introduction.

Founder and Creative Director of Make Up For Ever, Dany Sanz took these ideas into consideration when creating a line of cosmetics with the objective of giving women the luxury of a radiant second skin that highlights the best in their features and makes imperfections undetectable to the naked eye. All of this while still providing a natural and seamless finish.

Created and developed with the collaboration of cinema and television make-up professionals, the line lacked only the perfect final touch, a blush. Make Up For Ever introduces its carefully crafted High Definition Blush in 14 shades of HD-like colours. Inspired by detail and crafted for perfection, the cream blush creates a radiant complexion with a natural glow.

Each blush is a combination of three powders with an ultra-fine granulometry, creating an extremely natural result. The first is Sericite which reflects light, for a satin-like finish. The second, is a powder with a lamellar structure, Lauroyl Lysine, which allows the powder to glide and blend on the skin with comfort. The last, a mattifying powder, Microcrystalline Cellulose creates smoothness and visual perfection.

Packaged in an innovative pump bottle, the High Definition Blush is paraben-free and dermatologically tested as are the rest of the products in the Make Up For Ever HD line. The blush is available to both professionals and the public with the idea even women off screen want both flawless and natural coverage.

Now, the only thing in High-Definition will be details of a smooth skin and a flawless facial structure.

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