Eubiq NY : a piece of New York City on you

In the world of fashion, there are certain brands that can be easily associated to a city: it constantly happens with Dior or Chanel with Paris, Dolce & Gabbana or Armani with Milan, Paul Smith or Vivenne Westwood with London… However, as far as less famous names are concerned, this association could be far from obvious…

In 2007, young stylist Shirley Lee founded EUBIQ NY, a New York brand featuring collections targeted for new Yorkers.

At first sight, Eubiq NY’s fall/winter 2010 collection suggests that Mrs Lee devoted herself to a style that could be called “urban”; that being half true, this definition is utterly imprecise and reductive. There are hundreds of “urban” fashion names producing cheap and easily available “streetwear. But that’s also where EUBIQ NY draws the line.

Each and every piece has been conceived with its own particular design: the trousers and the jackets are hand-tailored and hand-cut, therefore distancing from a certain “serial fashion” also known as “streetwear”. The lines are unconventional, featuring unique and surprising designs. Here, we can clearly see the convergence of comfort and a certain formal elegance coming from traditional couture.

In the world of EUBIQ NY, there’s no space for platitude: every item is original and unique, like the city of New York itself: a magic, inspiring and ever evolving place where originality and creativity are its very trademarks. The production of “Eubiq NY” clothes is New York based exclusively. When someone says that wearing Eubiq Ny is like wearing a piece of New York, it is not a lie…

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