Company of we : Men's fashion

A walk in the woods, a stroll next to a lake, the promise of a casual but elegant week end. With friends. And beautiful ones.
Here are the themes of the latest fall/winter collection for COMPANY OF WE.

For those who don’t know, Company of WE is a fashion house destined to men. It’s different from its rival brands (Abercrombie & Fitch) thanks to a more under toned and not so “fashion-victim” attitude. Malicious people could easily point out that the catalogues and the hard bodied models (whose poses are clearly homo-erotic) of the two brands could easily be mistaken, though.

The fall/winter collection puts its values on smart simplicity, even though the targets are young, dynamic and sportive metrosexuals. Vivid colors (especially for scarves and waistcoats) are mixed with darker and pastel notes.
Suits and jackets harbor a fit-cut, whereas trousers naturally draw the legs. Nevertheless, the collection introduces some items which are closer to a more traditional aesthetics, far from the “gym” élite.

So, what about a week end in the country? Why not going to look for chestnuts in the woods with a good suit, a gorgeous jacket and a bow tie? The things we wouldn’t do in the name of fashion…

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