Pleyel & Michele De Lucchi
I met a man yesterday during my appointment. Admirer of beautiful and often unique art pieces , he was looking for exclusive objects drawn by a renowned designer for his new residence. I had under my arm the Maison Pleyel press kit, the one which always gives me each time I go home, the feeling that the know-how still exists and the intelligence has its place.
The press kit was quite heavy and the attachments forced me to put on the table the new Pleyel project. The man had the honour to discover the name of Michele De Lucchi, famous italian designer and well known for designing the lamp called Toloméo.
Interested in these prestigious names, the man asked me to tell this wonderful story I had just heard during the press conference marked by moments of complicity and reunions with people dear to my heart.
So I told him, just like a Pleyel embassador would have told, the story of the company, of Michele de Lucchi and of this new idea which has just been born between these two signatures. The man was a little bit surprised, but he really took my speech as meaning when I revealed that Michele had just composed the first collection of objects and furnitures for Pleyel. These creations are inspired by the decorative arts and associate woodwork, lacquer, varnish, the talent of a great designer and the know-how of a famous company where excellence falls on each of the pieces made by this name.
I offered to this unknown man the opportunity to discover some new skectches of these atypical creations where the magic of the Maisons Baccarat and Sévres came to reality. And then, I explained to the man that this big designer will soon, draw for Pleyel, the next piano of the company. I waited for a while before continuing my conversation with him. I had in mind these words reminding me that Michele De Lucchi had tried to rework the shape of the instrument. With an particular attention to detail, the designer had tried, but finally confessed that this music box has a shape impossible to change.
So I restarted the dialogue to point out with my own words the beauty of the wooden shapes composing the feet trestles. I afterward imagined that I was sliding my fingers on the curved lines in precious wood to eventually finish the journey on this entire 2,04 meter grand piano harmony.
The man left pleased. He had in mind precious dates. Indeed, I whispered him that this first objects collection for Pleyel will come out on April 11th 2011 at the furniture show in Milan.
Also, he knew a lot in advance that the piano will be presented in exclusivity in France this same day.
As often, Pleyel had just finished with magic this day of work and passion for a company of exception and know-how.
The press kit was quite heavy and the attachments forced me to put on the table the new Pleyel project. The man had the honour to discover the name of Michele De Lucchi, famous italian designer and well known for designing the lamp called Toloméo.
Interested in these prestigious names, the man asked me to tell this wonderful story I had just heard during the press conference marked by moments of complicity and reunions with people dear to my heart.
So I told him, just like a Pleyel embassador would have told, the story of the company, of Michele de Lucchi and of this new idea which has just been born between these two signatures. The man was a little bit surprised, but he really took my speech as meaning when I revealed that Michele had just composed the first collection of objects and furnitures for Pleyel. These creations are inspired by the decorative arts and associate woodwork, lacquer, varnish, the talent of a great designer and the know-how of a famous company where excellence falls on each of the pieces made by this name.
I offered to this unknown man the opportunity to discover some new skectches of these atypical creations where the magic of the Maisons Baccarat and Sévres came to reality. And then, I explained to the man that this big designer will soon, draw for Pleyel, the next piano of the company. I waited for a while before continuing my conversation with him. I had in mind these words reminding me that Michele De Lucchi had tried to rework the shape of the instrument. With an particular attention to detail, the designer had tried, but finally confessed that this music box has a shape impossible to change.
So I restarted the dialogue to point out with my own words the beauty of the wooden shapes composing the feet trestles. I afterward imagined that I was sliding my fingers on the curved lines in precious wood to eventually finish the journey on this entire 2,04 meter grand piano harmony.
The man left pleased. He had in mind precious dates. Indeed, I whispered him that this first objects collection for Pleyel will come out on April 11th 2011 at the furniture show in Milan.
Also, he knew a lot in advance that the piano will be presented in exclusivity in France this same day.
As often, Pleyel had just finished with magic this day of work and passion for a company of exception and know-how.
Pleyel, copyrights: Jérémie Bouillon, aMDL, Philippe Gontier, Pleyel
Posted: 7 February 2011 by Victor Chau


















