Ralph Lauren unveils the new timepiece collection, the RL888, a beauty inspired by his New York flagship located at 888 Madison Avenue. Elegance and sophistication are what it’s all about!

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Founded in 2008, Ralph Lauren Watch and Jewelry Company is a joint venture between Ralph Lauren and Richemont International Corporation. The two major companies in the luxury industry design, manufacture and distribute their collections of luxury watches and fine jewelry in select Ralph Lauren boutiques and independent watch dealers. After many successful collections, Ralph Lauren uses the element of surprise by creating the RL888 collection for the modern, active and progressive woman.

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It is the first watch collection designed exclusively for women and presented in two sizes, 32 and 38 mm, that the brand Ralph Lauren has encapsulated in time.

The RL888, inspired by the elegance of its flagship, a true temple of women’s fashion located at 888 Madison Avenue in New York City, unveils a bold and chic identity mixing a unique combination of Arabic and Roman numerals. Powered by quartz movement, Breguet-style hands slide under the sapphire glass.

As in this iconic city never sleeps, this timepiece embodies softness, beauty, sophistication and timelessness. The watch plays with its image and transforms according to the occasion, the mood and the desire of who is wearing it…It emphasises at the same time, the passion of Ralph Lauren for the Art Deco period and his love of fine jewelry.

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Versatile, the RL888 watch is available with a stainless steel case, white gold, 18k pink gold with its crown set with a rose-cut amethyst ($19,600) or or 18k pink gold decorated with a row of diamonds ($24,000). The bracelets adopt the same philosophy and can be made in stainless steel, 18k rose gold with three links, satin, calf or grosgrain.

Prices start at $1,990 and go up to $24,000.

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There are numerous varieties to accompany women in their day to day lives, because of the wide range of interchangeable bracelets in contemporary colors. The bracelets are easy to attach to the watch, meaning you can easily change the style as often as you desire, switching from a leather strap to a patent alligator leather with no problem at all.

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In the image of the ‘Ralph Lauren’ woman, the RL888 watch combines finesse, elegance and resistance. Placed inside a 6.1mm box, the 57 components made in Switzerland can withstand a pressure of up to 3 bars.

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To find out more about the RL888 collection and to order your watch, visit the RL888 collection here.

Each timepiece is elegantly presented in the signature ‘Ralph Lauren’ alligator-embossed box.

Cet article a été écrit en collaboration avec la marque, cependant tous les mots présents dans l’article sont les miens.