The Swiss watchmaker Audemars Piguet has opened its new store, the second in Singapore.

Audemars Piquet's new store at Marina Bay Sands

It’s a rather original concept that awaits visitors. The store is in fact divided into two spaces: the ‘Manufacture’, with product displays and a watchmaker corner; and the ‘House’, including a full bar service and a lounge where customers can relax with an espresso or a cocktail.

Audemars Piguet opens a new store at Marina Bay Sands

Paying tribute to the brand’s heritage, the store combines wood and metal. The design was entrusted to a Swiss agency, in collaboration with Audemars Piguet’s Chief Artistic Officer Octavio Garcia.

Audemars Piguet's new store at Marina Bay Sands 2

The watches from all six of the brand’s major collections will be presented in the new store, where customers will enjoy unparalleled levels of service and comfort.

Watch enthusiasts and collectors; don’t waste another second…