The Italian brand Fendi has recently set up shop in the emblematic New York neighbourhood. This 59m² pop-up store is colourful and playful, in true Fendi style. A venue that fits perfectly with the industrial aesthetic of Soho. An original concept at the very least, as customers are invited to serve themselves using vending machines.
Each month this temporary store will take on a different theme. A way to unveil the extent of the Fendi world and to give us a chance to experience each and every aspect of the brand. A unique opportunity to nab a limited edition piece every month.
Open from 15 July to 31 December 2014
Address: 122 Greene Street, New York, +1 (212) 219-3595