The Italian brand Fendi has recently set up shop in the emblematic New York neighbourhood. This 59m² pop-up store is colourful and playful, in true Fendi style. A venue that fits perfectly with the industrial aesthetic of Soho. An original concept at the very least, as customers are invited to serve themselves using vending machines.

Fendi pop-up store Soho indoor

Each month this temporary store will take on a different theme. A way to unveil the extent of the Fendi world and to give us a chance to experience each and every aspect of the brand. A unique opportunity to nab a limited edition piece every month.

Open from 15 July to 31 December 2014
: 122 Greene Street, New York, +1 (212) 219-3595